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CU System
Maine CUs sign up for Gen Y program
PORTLAND, Maine (12/20/10)--Statewide cooperation and collaboration among Maine’s credit unions have made a difference in its Statewide Awareness Program during the past few years, and especially will do so in 2011 with a new targeted program reaching young adults, said the Maine Credit Union League. “With credit unions’ commitments through a voluntary funding campaign that supplements the Statewide Awareness funding, we have reached our goal to fund the licensing rights and spokesperson for Young & Free Maine,” said John Murphy, league president, in the league’s newsletter, Weekly Update (Dec. 17). “We are very thankful to Maine credit unions that have provided additional support to the expanded campaign,” he added. “There has never been this excitement for a statewide campaign, and it is a very positive marketing initiative for the New Year and, hopefully, a more positive financial services environment.” To date, nearly 75% of the state’s credit unions have responded with financial support of the national program slated to start next April and rollout at the Maine league’s 2011 Annual Meeting and Convention. The Young & Free program, developed by Currency Marketing, reaches people 25 and under by hiring a spokesperson in that age bracket to develop relationships between Gen Y and credit unions, the league said. At least two other credit union associations--Missouri and Mississippi--and other credit unions have signed on with similar Young and Free programs. The program’s spokesperson will create videos, blog, and tweet financial tips and advice directed at Gen Y, while promoting Maine’s credit unions. The spokesperson also will attend select Maine credit union events and post pictures and videos. The spokesperson will have expertise in social media and will provide Maine’s credit unions with an opportunity to learn and use online media. All data will be tracked and shared with credit unions, said the league. So far, 47 Maine credit unions have contributed to the campaign, the league said.


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