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News Now

CU System
Maine awareness campaign adds channels
PORTLAND, Maine (7/30/12)--The Maine Credit Union League has stepped up advertising for its Statewide Awareness Campaign this summer.

The campaign added TV advertising spots in August and September. Advertising will appear during the Summer Olympics, which is airing on state NBC channels, according to the Maine Credit Union League (Weekly Update July 27).

The campaign also is among the sponsors for popular annual events, such as the KahBang Festival in Bangor and the Maine Lobster Festival in Rockland.

A radio campaign, sponsored by league subsidiary Synergent, was launched July 30. The campaign highlights ATMs, shared branching and the "convenience of credit unions" message.

Mobile ads for apps, iPhone and Android also have been placed.

Consumers get their information from a variety of sources, said Debra Trautman, corporate marketing manager for the Maine league.

"We have a solid mix that is designed to reach different audiences," Trautman said. "Our increased mobile presence is having a positive impact as we are seeing new responses and traffic from mobile Yahoo, YouTube, wmtw.com and bangordailynews.com leading to our microsite."


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