Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Maine league developing new ad campaign
WESTBROOK, Maine (10/19/10)--The Maine Credit Union League’s Statewide Awareness Committee at a Sept. 30 meeting approved the development of new television ads for 2011. Designed to attract a younger demographic, the ads will feature an animated, three-dimensional look and will invite viewers to “Look into Maine’s Credit Unions. You’ll like what you see.” The committee also discussed new initiatives underway in the 2010 statewide campaign. As part of Maine’s Credit Unions’ financial literacy efforts, FOX ran quarterly public service announcements, featuring useful financial tips, and directed viewers to Mainecreditunions.org. (Maine Credit Union League’s Weekly Update Oct. 15). Also, begun in August, the campaign underwrote a series of broadcasts on Maine Public Broadcasting Network (MPBN) that features films produced by independent filmmakers and producers sharing their portrayals of Maine life. The campaign will run two 15-second commercials, one at the open and close of each film. Maine’s Credit Unions were mentioned in MPBN’s EXPERIENCE Program Guide, and the league’s logo ran on promotions for the program.


RSS print
News Now LiveWire
July 's Fed Bank's "FedFocus" has some interesting articles: incl cost/benefits of $1 currency 2 coin conversion ttp://tinyurl.com/nybmnhh
1 Day ago
Do you wish you were a News Now subscriber? Go here: http://t.co/7evfBSjeMx
1 Day ago
Financial education for student body key part of Altura #creditunion, UC-Riverside partnership #NewsNow http://t.co/Xp6OJd66o6
1 Day ago
.@VTcreditunions gains 200 new FB followers in just 2 wks to reach 1,000 http://t.co/I89xJcv4Jg
1 Day ago
.@CUNA is testifying on reg relief Tues,July 15 at 2 p.m. be4 Hs Fin Serv Subc. Here is the agenda and witness list: http://t.co/yBRhlmdqHt
1 Day ago