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CU System
Maine league developing new ad campaign
WESTBROOK, Maine (10/19/10)--The Maine Credit Union League’s Statewide Awareness Committee at a Sept. 30 meeting approved the development of new television ads for 2011. Designed to attract a younger demographic, the ads will feature an animated, three-dimensional look and will invite viewers to “Look into Maine’s Credit Unions. You’ll like what you see.” The committee also discussed new initiatives underway in the 2010 statewide campaign. As part of Maine’s Credit Unions’ financial literacy efforts, FOX ran quarterly public service announcements, featuring useful financial tips, and directed viewers to Mainecreditunions.org. (Maine Credit Union League’s Weekly Update Oct. 15). Also, begun in August, the campaign underwrote a series of broadcasts on Maine Public Broadcasting Network (MPBN) that features films produced by independent filmmakers and producers sharing their portrayals of Maine life. The campaign will run two 15-second commercials, one at the open and close of each film. Maine’s Credit Unions were mentioned in MPBN’s EXPERIENCE Program Guide, and the league’s logo ran on promotions for the program.


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