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News Now

CU System
Marketing council conference attracts record attendees
NEW ORLEANS (3/9/12)--A record number of credit union marketers--nearly 450--are attending the CUNA Marketing & Business Development Council Conference in New Orleans, said David Rohn, vice president of CUNA Councils.

The conference began Wednesday and ends Saturday. Wednesday's preconference sessions covered topics such as: advanced sales techniques, creating a compelling marketing plan, social media tactics and an "apprentice workshop," where attendees visited a nonprofit restaurant that provides life skills and job training to at-risk youth.

At an orientation for first-time attendees, several CUNA Marketing & Business Development Council Executive Committee members encouraged newcomers to tap fellow council members for ideas.

"Networking is huge," said Nancy Hutchinson, senior vice president of marketing and business development for Minnesota Power Employees CU in Duluth, describing someone she'd met 10 years ago with whom she still maintains contact. "Network with the people around you and learn from them," she added.

"Most of us have no people, no budget, and no time," noted Amy Davis, vice president of marketing for Red Canoe CU, Longview, Wash. "But we take back what we learn here and do something with it."

"Share your story so we can steal your ideas," said Sean McDonald, director of business development for Mid-State FCU in Cateret, N.J., and council chair. The former banker added that he loves the spirit of credit unions, which includes working together.
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