Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
MarylandDC safety ad campaign ends
COLUMBIA, Md. (12/2/08)--The fall 2008 Safety and Soundness media campaign for Baltimore, Washington, D.C., and Western Maryland credit unions ended Nov. 23, according to the Maryland and District of Columbia Credit Union Association (I>Focus Newsletter Dec. 1). The campaign statistics indicate:
* 632 ads were broadcast on 12 top-rated radio stations in the Baltimore, Washington metro and Western Maryland media markets. About 3.5 million consumers heard the ads a minimum of 14 times; * 65 metro bus ads reached 2.6 million consumers in the Baltimore and Washington metro markets and were seen a minimum of eight times; * With the radio and transit ads, 95% of the target audience (3.85 million consumers) heard and/or saw the ads a minimum of 16 times; and * A Google ad words and search engine optimization plan was implemented to drive consumers to the WhatsInItForMe.org website. On the site, consumers can learn more about the safety of credit unions and locate one to join. The final report is being prepared, the association said.
Many credit unions participated in the campaign by using the metro bus ad artwork and safety and soundness articles on their websites and in newsletters, statement stuffers and emails. The association encouraged credit unions to continue to feature the messages on communications to their members. Forty-four credit unions contributed to the Community Outreach Fund that made the campaign possible.
Other Resources

RSS print
News Now LiveWire
July 's Fed Bank's "FedFocus" has some interesting articles: incl cost/benefits of $1 currency 2 coin conversion ttp://tinyurl.com/nybmnhh
7 hours ago
Do you wish you were a News Now subscriber? Go here: http://t.co/7evfBSjeMx
7 hours ago
Financial education for student body key part of Altura #creditunion, UC-Riverside partnership #NewsNow http://t.co/Xp6OJd66o6
8 hours ago
.@VTcreditunions gains 200 new FB followers in just 2 wks to reach 1,000 http://t.co/I89xJcv4Jg
9 hours ago
.@CUNA is testifying on reg relief Tues,July 15 at 2 p.m. be4 Hs Fin Serv Subc. Here is the agenda and witness list: http://t.co/yBRhlmdqHt
11 hours ago