KANSAS CITY, Mo. (12/19/12)--Mazuma CU in Kansas City, Mo., experienced success Friday in its search for new job candidates through an Interview Fair at the credit union's main office. The fair attracted more than 125 candidates for interviews during the five-hour event, the $475 million asset credit union said.
Using a coordinated social media push that included Facebook, LinkedIn, Twitter and Mazuma's website, along with printed flyers and posters, Mazuma invited interested candidates to its fair and encouraged them to "Make Friday Count," by dressing to impress for on-the-spot interviews and spending an hour to start a career.
Mazuma intends to quickly fill nine full-time and part-time open positions--ranging from member relationship guides (tellers) and member care advisers to loan officers and financial analysts. Among the 12 Mazuma leaders who conducted group interviews, five were hiring managers.
"Make Friday Count" handouts and posters were used through nine branch locations and disseminated at local area colleges and universities. Also, Mazuma used its website with a special "Make Friday Count" online banner that redirected online visitors and members to a special careers landing page.
"One of our objectives with the Interview Fair was not only to meet potential team members, but also to give those candidates a clear picture of who we are at Mazuma," explained Matt Monge, Mazuma chief culture officer and a recently selected member of the Filene Research Institute's i3 innovation group.
"Too many job fairs turn into a one-way sales pitch," he added. "We look at them differently. It's just as important for candidates to figure out if Mazuma is a good fit for them as it is for Mazuma to get a feel for whether they'd be a great fit for us. If either one of those is off, it's a recipe for a less than ideal work experience for all involved."
Interview questions focused on eliciting responses that match with Mazuma's new cultural core values, including a positive attitude; a fun atmosphere in the workplace; teamwork, creativity and innovation; and ongoing learning and professional development. The culture-driven interview questions such as "Give us an example of a time you've helped a co-worker get better at something" also elicited responses that gave Mazuma leaders insight into a candidate's past work experience.