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Mazuma CU offers photo-personalized cards
KANSAS CITY (7/13/12)--Mazuma CU, a $452.3 million asset credit union based in Kansas City, Mo., is offering photo personalization to members with its Mazuma Visa credit and debit cards.

Using a photo of their choosing, members can personalize their cards through Mazuma online banking.

After logging in to Mazuma online banking, members follow instructions provided on the site. After the photo is approved, the personalized Visa card is mailed to the member within a few weeks.

Launched this May, Mazuma is promoting the service to members with a "Personalize Your Plastic" campaign.

"Offering the personalized card option is a fun service for our members, but also helps to increase usage of Mazuma credit and debit cards, rather than members using competitive cards," said Ginny Leritz, Mazuma director of project optimization. "It's no secret that a personalized card, with your child's picture on it for example, will be pulled out of a purse or wallet first. Mazuma's goal is to bring our cards to top-of-wallet use. 

"This should be a breeze for anyone who has ever uploaded a picture from their computer," said Rob Coacher, Mazuma call center manager. "We don't anticipate any learning curve for members."


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