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TOM SAKASHSTAFF NEWSWRITER

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CU System
Md. D.C. CUs recognized for marketingoutreach
COLUMBIA, Md. (6/1/11)--The Maryland and District of Columbia Credit Union Association (MDDCCUA) at its 25th annual awards ceremony presented 39 awards to 25 credit unions, in recognition of their marketing and communications and outreach activities. More than 70 credit unions attended the event May 25 in Columbia, Md.
OAS Staff FCU, Washington, D.C., won the late Christine DeWitt Memorial Award for Excellence in Marketing, Best of Show at the 25th Maryland and District of Columbia Credit Union Association Trailblazer and National Awards Ceremony. Attending were (from left), DeWitt’s husband, Charlie; Carlos Calderon, president/CEO of OAS Staff FCU; Dewitt’s daughter, Alexandra DeWitt; and Vicki Johnston, acting CEO of COMSTAR FCU, Frederick, Md. (Photo provided by the Maryland and District of Columbia Credit Union Association)
The highlight of the program is the awarding of the Christine DeWitt Memorial Award for Excellence in Marketing, Best of Show, which went to OAS Staff FCU, Washington, D.C. The credit union was recognized for its marketing campaign “Hot Rate Loans” and a special “Green Initiatives” project that included elements in multiple marketing channels. The MDDCCUA Best of Show award, instituted in 2008, is named in honor of late Christine DeWitt, who was the vice president of operations at COMSTAR FCU, Frederick, Md. Her husband, Charlie, and daughter, Alexandra, presented the award to Carlos Calderon, president/CEO of OAS Staff FCU. The National Credit Union Recognition awards recognize credit unions that demonstrate the credit union people helping people philosophy and include the Dora Maxwell Social Responsibility Community Service Award, the Louise Herring Philosophy in Action Member Service Award and the Desjardins Youth and Adult Financial Education Award. The winners will advance to a national competition sponsored by the Credit Union National Association. The MDDCCUA Trailblazer Awards for Excellence in Marketing and Communications honors staff and volunteers who exhibit creativity in marketing and communicating the benefits of their products, services and activities in 12 categories. For a list of the award winners, use the link.


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