Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Mich. CU gives 100 to 100 people in 100 days
LIVONIA, Mich. (11/24/09)--Co-op Services CU Friday ended its 100 days of giving away $100 bills to 100 people. The $385.2 million-asset, Livonia, Mich.-based credit union randomly distributed $10,000 in cash to people in roughly a dozen cities in the metropolitan Detroit area (Detroit Free Press Nov. 20). The credit union’s marketing campaign encouraged people who received a $100 bill to give the money back to their communities in some manner, the newspaper said. Some of the givebacks included helping a neighbor, donating clothes or volunteering. The campaign also garnered publicity for Co-op and its more than 52,000 members, the paper said. “We created this army of people trying to do good things for other people,” Greg Wohler, president of Edge Creative Group, an ad agency that worked with Co-op to develop “Project 100,” told the paper. With the end of the giveaway campaign, Co-op is unveiling a new promotion wherein it gives members $100 for opening a checking account if they agree to donate the money to charity, the paper said. To read the article, use the link.
Other Resources

RSS





print
News Now LiveWire
.@MECreditUnions announces winner of @YoungFreeME #SoundOff contest. @Sassquatch_Band will play Old Port Festival in June @PDD_Downtown
5 hours ago
House Financial Services Com. to hold March 3 hearing to receive the semi-annual report of @CFPB Director Richard Cordray.
5 hours ago
Rep. Jeff Miller (R-Fla.) re-introduced bill to ease veterans' access to loans for #smallbusiness purposes from a #creditunion (HR 1133)
7 hours ago
You can get your subscription to @cuna 's free, daily, online #creditunion #news service News Now here: http://t.co/YtUejEmAYP
7 hours ago
CCUA hosts @TheNASCUS college for #creditunion directors http://t.co/CftpSXDKWx
10 hours ago