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CU System
Mich. CU gives 100 to 100 people in 100 days
LIVONIA, Mich. (11/24/09)--Co-op Services CU Friday ended its 100 days of giving away $100 bills to 100 people. The $385.2 million-asset, Livonia, Mich.-based credit union randomly distributed $10,000 in cash to people in roughly a dozen cities in the metropolitan Detroit area (Detroit Free Press Nov. 20). The credit union’s marketing campaign encouraged people who received a $100 bill to give the money back to their communities in some manner, the newspaper said. Some of the givebacks included helping a neighbor, donating clothes or volunteering. The campaign also garnered publicity for Co-op and its more than 52,000 members, the paper said. “We created this army of people trying to do good things for other people,” Greg Wohler, president of Edge Creative Group, an ad agency that worked with Co-op to develop “Project 100,” told the paper. With the end of the giveaway campaign, Co-op is unveiling a new promotion wherein it gives members $100 for opening a checking account if they agree to donate the money to charity, the paper said. To read the article, use the link.
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