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CU System
Mich. league survey 78 of under-35 would consider CU today
LANSING, Mich. (1/12/12)--Roughly 78% of Michigan household decision makers under the age of 35 would consider a credit union if they were looking for a savings account, loan, credit card, or other financial product today, according to a survey conducted by the Michigan Credit Union League.

Since most credit unions are trying to attract younger members, the league asked the under-35 consumers what they really think about credit unions (Michigan Monitor Jan. 9).

Other findings:

  • Fifty-seven percent of those under age 35 surveyed currently have accounts at a credit union;
  • Thirty-eight percent would consider a credit union to be their primary financial institution;
  • Sixty-six percent recalled seeing credit union advertising in the past six months, compared with 55% of those over age 35.


According to the league, the results mean that younger generations are poised and ready to be credit union members and that Michigan credit unions' Credit Union Difference campaign is making a dent in public awareness.


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