Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Mich. league survey 78 of under-35 would consider CU today
LANSING, Mich. (1/12/12)--Roughly 78% of Michigan household decision makers under the age of 35 would consider a credit union if they were looking for a savings account, loan, credit card, or other financial product today, according to a survey conducted by the Michigan Credit Union League.

Since most credit unions are trying to attract younger members, the league asked the under-35 consumers what they really think about credit unions (Michigan Monitor Jan. 9).

Other findings:

  • Fifty-seven percent of those under age 35 surveyed currently have accounts at a credit union;
  • Thirty-eight percent would consider a credit union to be their primary financial institution;
  • Sixty-six percent recalled seeing credit union advertising in the past six months, compared with 55% of those over age 35.


According to the league, the results mean that younger generations are poised and ready to be credit union members and that Michigan credit unions' Credit Union Difference campaign is making a dent in public awareness.


RSS print
News Now LiveWire
Hope FCU 'exceptional' in minority service: @GOBankingRates.com #NewsNow http://t.co/yp1JsKmGo0
7 hours ago
.@wpcu in the running for Dayton Brand Madness 2014 @DBJnews http://t.co/waOSDAGUtr
8 hours ago
.@NW_Banking looking for #creditunion entries for #CUFinLit contest to fund through http://t.co/E6GFvjd5XW
9 hours ago
#NewsNow: Fannie Mae, Freddie Mac consider VantageScore for alternate credit model. http://t.co/611II7AcKD
9 hours ago
Va. #creditunion league breaks ground on new HQ #NewsNow http://t.co/Cn24i1hOHV
10 hours ago