LANSING, Mich. (10/16/13)--Dozens of Michigan credit unions handed out cash at local businesses yesterday to encourage Main Street shopping and to raise awareness about the community focus of credit unions.
Employees from more than 60 credit unions participated in the so-called CU Lunch Local "cash mob," surprising restaurant-goers by paying for their meals and store employees by buying them gifts.
State credit unions also participated by committing to buy local supplies for their offices, and by partnering with local restaurants to offer discounts to credit union members(Michigan Monitor Oct. 14)
"Michigan credit unions are first and foremost rooted in their communities, and CU Lunch Local is a way for us to demonstrate that," said Michigan Credit Union League & Affiliates CEO David Adams. "Our credit unions support small businesses in so many ways, including business lending that is helping to create jobs and help move the state's economy forward. CU Lunch Local is an opportunity to show everyone just how big the credit union commitment to small business really is."
CU Lunch Local was started in 2012 by Michigan Business Connection, a credit union service organization that is supported by MCUL & Affiliates and focuses on commercial lending.
Research has shown that money spent locally is more likely to circulate in the community than money spent at national and global chains, said the league.
"As a commercial lending CUSO helping Michigan credit unions make and manage loans, we see first-hand the tremendous impact our credit unions have in their communities," said MBC CEO Bill Beardsley. "CU Lunch Local helps highlight the credit union difference in a fun and meaningful way."