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CU System
Michigan unveils ads for Invest in America
LANSING, Mich. (3/12/09)--Michigan credit unions have run television and radio ads since March 9, asking consumers to buy American. Four of the ads carry the Invest in America theme--credit unions’ auto loan discount program with auto manufacturers General Motors Corp. and Chrysler Corp.
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The nearly 1,000 participating Invest in America credit unions nationwide will be able to run the ads in their respective media markets. The two TV ads and two radio ads focus on helping consumers buy from General Motors and Chrysler through the Invest in America program while pushing consumers to the program’s newly redesigned website. The Invest in America program has a built-in advertising pool which stands at $1 million for participating credit unions. The ad pool will grow as more credit unions actively promote Invest in America. “There has never been a more important time to buy a domestic automobile,” said David Adams, president/CEO of the Michigan Credit Union League (MCUL). “Invest in America has shown tremendous results
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in the first few months. These ads will help credit unions across the country step up their marketing efforts, while showing that they have money to lend. That’s important right now for the automakers and the economy.” The timing of the new ads couldn’t be better for credit unions because many are seeing their auto loans grow exponentially, MCUL said. CUcorp, a wholly-owned subsidiary of MCUL, will coordinate the marketing with credit unions. The Invest in America program has yielded more than 25,000 vehicle sales nationwide since January. The campaign is supported by 40 state credit union state leagues, CUNA Mutual Group, American Automobile Association, Credit Union Direct Lending and GroovCar. To see the ads, use the link.
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