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Mid-Atlantic Corporate Outreach Models CUs' Efforts
MIDDLETOWN, Pa. (6/5/13)--The staff at Mid-Atlantic Corporate FCU in Middletown, Pa., has been busy this year modeling the credit union community's "people-helping people" spirit through community outreach initiatives.

"Helping people and their communities is at the heart of credit unions' mission, and it's integral to the credit union brand," said Jay Murray, president/CEO of Mid-Atlantic Corporate. "At our corporate, we offer a wide variety of ways our employees can get involved, but they need little encouragement."

To better organize the activities, the senior team created a community involvement committee for 2013 to develop new ways for the staff to assist in the community.

Among the corporate's 2013 outreach activities organized by the committee are:

  • In February, Mid-Atlantic Corporate hosted a blood drive to support local blood banks. This is an annual, onsite event, and since 1998, it has collected 554 pints of blood.
  • During March, the corporate raised nearly $800 in support of "Daffodil Days," which brings in funding for research and services of the American Cancer Society. Many staffers purchased bunches or pots of daffodils, and 12 employees volunteered their time to sell the flowers in the Pennsylvania State Capitol Building.
  • In April, the corporate offered staff two ways to get involved in National Financial Literacy Month. On April 3, employees who donated $5 or purchased treats at a bake sale could dress in jeans for the day. And April 3-26, staff took part in a "Loose Change Challenge," pitting departments against each other in a coin collection contest. The events collected $728 to support the financial education efforts of the National Credit Union Foundation.
  • Also in April, the corporate celebrated Earth Day and its own "green" initiatives by distributing reusable cups with lids to all staff, sharing a tip sheet offering earth-friendly activities for employees, and planting a tree as a living reminder of the importance of protecting the planet.
  • May offered employees a chance to support the Humane Society of Harrisburg Area. Their efforts resulted in more than 100 items collected to care for and treat pets awaiting adoption.
  • In partnership with the Cumberland Valley Appalachian Trail Club, several Mid-Atlantic Corporate employees and family members volunteered their time to clean and beautify the trail at a work day May 18. The group helped with digging trenches, repairing bridges, hauling shale and removing fallen trees and debris.
This month, the corporate will support Children's Miracle Network (CMN), a key national charity of the credit union movement.

Saturday, employees answered phones and accepted donations at the local CMN Telethon, where the corporate presented its 2012 proceeds in a $15,300 check. On June 15, staff will volunteer and others will run in the Hershey Company's 10th Annual Chocolate Miracle 5K Race to benefit CMN. Also, the corporate's annual golf tournament to support CMN is scheduled for June 20.

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