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CU System
Mississippi becomes sixth Young and Free region
JACKSON, Miss. and CHILLIWACK, B.C. (4/12/10)--The Mississippi Credit Union Association (MSCUA) and Currency Marketing are partnering to offer the Young & Free program in Mississippi, which will pick a young spokesperson for the state’s credit unions. Mississippi, with 21 credit unions participating, joins Alberta, Canada; Texas; South Carolina; Alabama; and Tennessee to become the sixth Young & Free region in North America. Young & Free helps credit unions reach young adults through social media. The goal of Young & Free Mississippi is to help credit unions connect with young adults and help the association understand how it can serve the under-25 Mississippi crowd, said Charles Elliott, MSCUA CEO. Young & Free provides an individual aged 18 to 25 with an opportunity to become a spokesperson for Mississippi credit unions. The program aims to educate young adults about money. The individual will receive a full-time contract with an annual salary, a laptop computer, an iPhone and a video camera. The job includes traveling, attending and speaking at events throughout the state, and posting daily blog entries and weekly video blogs on the Young & Free Mississippi website. “We launched Young & Free Mississippi because we felt strongly that young people were not being well-served by large faceless financial institutions,” said the Young & Free Mississippi website. “Young people in Mississippi didn’t have a voice when it came to getting what they needed financially.” Mississippi credit unions encourage youth to visit the website, add comments to the blog, submit events to the calendar and ask questions. Every interaction on the site earns visitors entries into monthly prize drawings. Participating credit unions also will offer the Free2B Account, a line of free products and services for members age 18 to 25. The account offers free checking, debit and direct deposit. Interested 18 to 25-year-olds can submit a 60-second YouTube video, write a blog post and complete an application at YoungFreeMississippi.com by May 10. Applicants will be narrowed to three finalists, and site visitors will vote for the finalist starting May 14.
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