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Missouri CUs give MCUA a 94 satisfaction rating
ST. LOUIS, Mo. (4/11/08)--Missouri credit unions rated Missouri Credit Union Association (MCUA) products and services at 94% satisfaction, according to a recent survey. The survey, sent to credit union presidents, helps MCUA meet and exceed member expectations and identifies benefits for member credit unions. MCUA employees also are surveyed on their perceptions of service quality and value and the survey results are compared with credit unions’ results. Each department is analyzed on: satisfaction with service attributes, likelihood to recommend the service, and service quality and value compared with competitors, and MCUA market share. Half of MCUA’s credit unions responded to the survey, which was conducted by Michael Neil and Associates, an independent credit union consulting firm. The survey has been conducted five times since 2000. “Since the implementation of the survey, the organization has focused on those product and service attributes of greatest value to members,” said MCUA President/CEO Rosie Holub.


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