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Morrow Named 2013 CU Hero Of The Year
MADISON, Wis. (5/22/13)--Credit Union Magazine readers have posthumously named Warren Morrow, the late founder of the Hispanic market solutions company Coopera, as the 2013 Credit Union Hero of the Year.

Morrow founded Coopera with the belief that Hispanics need credit unions as much as credit unions need Hispanics.

He died Feb. 15, 2012, at the age of 34. His wife, Christina Fernandez-Morrow, will accept the award on his behalf during the America's Credit Union Conference in New York City June 30 to July 3.

Morrow believed deeply in helping underserved Hispanics receive dignified financial services, said Coopera CEO Miriam De Dios.

"By bringing financial stability to a home, Warren believed, you could begin to address other social issues," De Dios said. "Warren envisioned a credit union movement that rallied around serving the underserved Latino community. He would often say, 'Hispanics need credit unions, as much as credit unions need Hispanics.'"

"Warren had a powerful vision that outreach to the underserved Hispanic community should not be philanthropy," added Murray Williams, chief operating officer for the Iowa Credit Union League. "Instead, a business could do well by doing good--and everyone would benefit."

Coopera is owned by Affiliates Management Co., the holding company of the league.

Credit Union Magazine readers also lauded these leaders as credit union heroes:

  • Lily Newfarmer, CEO Tarrant County CU, Fort Worth, Texas;
  • Anabela Pereira, CEO Pioneer Valley FCU, Springfield, Mass.; and
  • Scott Prior, president/CEO Connection CU, in Silverdale, Wash.
Voting took place on creditunionmagazine.com through May 17.
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