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N.J. CUs statewide ads make impact via Comcast.net
HIGHTSTOWN, N.J. (7/31/09)--The New Jersey Credit Unions’ Statewide Advertising Initiative began advertising in June on the e-mail login page of Comcast.net--one of the most visited pages in the state, said the New Jersey Credit Union League. Together with the Internet advertising, the league also began on-air commercials and a two-minute on-demand video (The Daily Exchange July 30). The advertising made an impact for the state’s credit unions because during the months of June and July, the click-through rate (CTR) on the Internet ads went from 0.08% to 0.26%. Comcast.net Internet advertisers usually receive, on average, 0.03% to 0.05% CTRs. New Jersey credit unions exceed the average with a 0.21% higher CTR, the league said. The CTR measures the success of an online advertising campaign. A CTR is obtained by dividing the number of users who click on an ad on a Web page by the number of times (impressions) the ad was delivered.


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