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CU System
N.J. ad campaign directs consumers to aSmarterChoice
HIGHTSTOWN, N.J. (5/27/11)--The New Jersey Credit Union League’s (NJCUL) “Banking You Can Trust” ad campaign now directs consumers to aSmarterChoice.org, the new website created by the Credit Union National Association (CUNA) and the state leagues to help consumers learn more about credit unions and find one they are eligible to join. “Our ‘Banking You Can Trust’ campaign here in New Jersey continues to gain steam,” said NJCUL President/CEO Paul Gentile. “Now that we’re in our third year, the branding is becoming more established in the marketplace. “We have recently adjusted our ads to include aSmarterChoice.org as the destination that the ads direct consumers. aSmarterChoice.org is an effective site to direct consumers because it explains the story of credit unions in simple terms and clearly defines our value proposition as credit unions,” he said. New Jersey’s ad campaign informs consumers about the benefits of using credit unions. aSmarterChoice.org provides consumers with the necessary information to make the switch. The credit union locator tool on aSmarterChoice.org not only shows consumers which credit unions are nearby, but which ones they are eligible to join. The website’s online locator tool is powered by findacreditunion.com and includes all U.S. credit unions in its database. The stimulus for aSmarterChoice.org, which was introduced in March at CUNA’s Governmental Affairs Conference, came from a task force created by the American Association of Credit Union Leagues with the goal of raising awareness and fostering credit union membership growth, especially among young adults. Gentile was chairman of the task force.
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