Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
N.J. ad campaign directs consumers to aSmarterChoice
HIGHTSTOWN, N.J. (5/27/11)--The New Jersey Credit Union League’s (NJCUL) “Banking You Can Trust” ad campaign now directs consumers to aSmarterChoice.org, the new website created by the Credit Union National Association (CUNA) and the state leagues to help consumers learn more about credit unions and find one they are eligible to join. “Our ‘Banking You Can Trust’ campaign here in New Jersey continues to gain steam,” said NJCUL President/CEO Paul Gentile. “Now that we’re in our third year, the branding is becoming more established in the marketplace. “We have recently adjusted our ads to include aSmarterChoice.org as the destination that the ads direct consumers. aSmarterChoice.org is an effective site to direct consumers because it explains the story of credit unions in simple terms and clearly defines our value proposition as credit unions,” he said. New Jersey’s ad campaign informs consumers about the benefits of using credit unions. aSmarterChoice.org provides consumers with the necessary information to make the switch. The credit union locator tool on aSmarterChoice.org not only shows consumers which credit unions are nearby, but which ones they are eligible to join. The website’s online locator tool is powered by findacreditunion.com and includes all U.S. credit unions in its database. The stimulus for aSmarterChoice.org, which was introduced in March at CUNA’s Governmental Affairs Conference, came from a task force created by the American Association of Credit Union Leagues with the goal of raising awareness and fostering credit union membership growth, especially among young adults. Gentile was chairman of the task force.
Other Resources

RSS print
News Now LiveWire
.@Walmart's US CEO Bill Simon to step down, Greg Foran moves up via http://t.co/WIqJbYcapL
19 minutes ago
.@NCUA just releases 3 segments of new online series to help CU managers, volunteers detect/deter fraud http://t.co/JgyRHcfgit
31 minutes ago
.@USDA recognizes Royal #creditunion's $5M rural mortgage lending effort http://t.co/VMsvV0Mpbf
36 minutes ago
Plattsburgh, NY, paper lauds @DannemoraFCU, @TiconderogaFCU for shred event, ID theft protection See #NewsNow http://t.co/VqWO986j9i
1 hours ago
Did you ask @CommonwealthCU CEO a fin. question on #heyKaren day? She'll answer #likeaboss http://t.co/2PgZAp9qu0 https://t.co/RySBvM4rBc
12 hours ago