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CU System
N.J. ad campaign taking shape for April
HIGHTSTOWN, N.J. (4/1/09)--The New Jersey Credit Unions' Statewide Advertising campaign will move forward this month with television, radio and print advertising, says the New Jersey Credit Union League. This month, the league will film its first television commercial to air on News 12 NJ, which covers 1.8 million households in the state. Broadcast dates will be announced later. The campaign is sponsoring "It's Your Money," a program that airs on the weekends, and also will air 30-second commercials during normal programming (The Weekly Exchange March 23). The league is also working on a deal to get coverage in areas that News 12 NJ misses and will provide an On-Demand two-minute video about credit unions to cable households. Also this month, the campaign will sponsor a radio contest on 101.5 FM. The contest will award $50,750 to a listener. The money will be deposited in a credit union that the winner is eligible to join. Commercials promoting the contest and credit unions' sponsorship will air throughout the month. Also, ads will appear once a week in Atlantic City's newspaper and once a month on its website.
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