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CU System
N.J. league ad campaign to include IN.Y. TimesI
HIGHTSTOWN, N.J. (1/11/10)--The New Jersey Credit Union League’s 2010 ad campaign will include advertising in the The New York Times. The Times will publish ads on seven Sundays throughout the year. The New Jersey section of the paper reaches 180,000 households via subscription, said the New Jersey Credit Union League (The Daily Exchange Jan. 7). NJ Transit also will display credit union advertising, which will be seen by people commuting to and from work and other areas. The ads begin in March and will run for 26 weeks. The league expects to reach more than one million residents. The league also will branch out its Web ads, with ads on Google AdWords, NJ.com, and a local TV website. It will continue partnerships with local TV stations, newspapers, Rutgers University football and basketball, and NJ Business Magazine. Thirty-second radio commercials also will continue airing in 2010 with the addition of another station, Magic 98.3 FM.


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