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CU System
N.J. state ad campaign kicks off this month
HIGHTSTOWN, N.J. (3/4/10)--The New Jersey Credit Union League’s Statewide Advertising Campaign will branch into some new areas this month. The campaign will include advertising on New Jersey Transit buses and in train stations, radio ads on 95.5 FM WPLJ and NJ.com, and ads in The New York Times Sunday edition, said the league (The Daily Exchange March 3). On March 14, an ad will appear in The New York Times’ New Jersey section. Another ad will appear in the March 22 issue, which is dedicated to credit unions and will feature an interview with league President/CEO Paul Gentile. On March 15, New Jersey Transit buses will feature credit union advertising, as will several train stations statewide. The ads will run for 26 weeks. Also on March 15, Radio station 95.5 FM WPLJ will begin airing the league’s 30-second general information radio commercial via on-air and Internet streaming stations. The ads will run through the beginning of September. Running through the start of September will be the league’s NJ.com Internet advertising, which will reach more than four million state residents per month. By the end of March, the league should roll out its Banking You Can Trust toolkit. It will provide credit unions access to customizable ads and other marketing materials focusing on the products and services. The customization is free to credit unions. Printing of materials--if necessary--is the only cost.
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