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N.Y. Maxwell Herring award recipients named
ALBANY, N.Y. (7/16/12)--The Credit Union Association of New York announced eight recipients of its Dora Maxwell Social Responsibility Service Award and the three recipients of its Louise Herring Philosophy in Action Member Service Award.

Credit Union Association of New York first- and second-place winners of the Dora Maxwell Social Responsibility Service Awards are, from left: Mario DiFulvio, Horizons FCU, Binghamton; Wayne Winkler, Mid-Hudson Valley FCU, Kingston;  Mike Parsons First Source FCU, New Hartford;  Marsha Brauer, Clarence (N.Y.) Community & Schools FCU; James Pyra, Boulevard FCU, Amherst; and Rick Mantey, Ulster FCU, Kingston. (Photo provided by  the Credit Union Association of New York)

Click to view larger image
The credit unions receiving first-place 2012 Dora Maxwell Awards based on their demonstration of credit union philosophy and their community activities are:

  • Clarence (N.Y.) Community & Schools FCU in the $5 million to $20 million asset category for its community-wide Books 4 BUCK$ fundraiser, which benefited a Kenya orphanage run by two of the credit union's members. Donated books were sold during a one-day community book sale, and proceeds were used to stock the orphanage's new library with shelves and books.
  • Boulevard FCU, Amherst, $20 million to $50 million, for developing an employee-based volunteer group, which completed eight community service projects in 2011. Together, "The Difference" volunteer group raised money for six local charity organizations, volunteered at a local food pantry and provided eligible community members with free tax preparation.
  • Ulster FCU, Kingston, $50 million to $100 million, for its fundraising to benefit the American Cancer Society and the Gateway Foundation--a foundation to support to Gateway Community Industries Inc. Credit union staff helped coordinate the American Cancer Society Relay for Life and raised more than $8,000, winning the Business Team--Most Money Raised Award. They also helped coordinate three large fundraising events for the Gateway Foundation, raising more than $50,000 and earning a Lifetime Achievement Award from the foundation.
  • First Source FCU, New Hartford, $200 million to $500 million, for its efforts to raise funds for  the American Cancer Society and the Gateway Foundation. Staff helped coordinate the American Cancer Society Relay for Life, raising more than $8,000 and winning the Business Team-Most Money Raised Award. Staff helped coordinate three large fundraising events for the Gateway Foundation, raising more than $50,000 and earning a Lifetime Achievement Award from the foundation.
  • Visions FCU, Endicott, $500 million or more, for its relief efforts after last September's storms and floods. Despite suffering severe damage to several branches, the credit union sponsored two fundraising concerts and the publication of a photo documentary book to raise money for four relief organizations. The credit union also created a special, low-rate disaster relief loan to help members and the community recover.
In recognition of the practical application of the credit union philosophy, these credit unions were first-place recipients of 2012 Louise Herring Awards.

  • Cooperative Federal CU, Syracuse, $50 million and under, for its Matched Savings Program. The program provides low- and moderate-income members with Individual Development Accounts (IDAs) for first-time homeownership, microbusiness funding, higher education or vehicle purchases. IDAs are offered as matching grants, and the amount of funding depends upon how much the member has already saved. Each participant also receives a personalized education and counseling plan from the credit union. Fifty-eight members were enrolled in the Matched Savings Program as of Dec. 31, and more than $74,000 in matching grants were disbursed.
  • Visions FCU, $250 million and over. In 2011, the credit union focused on providing members with convenient service through mobile banking. By launching a comprehensive, multi-channel marketing campaign, Visions FCU built awareness about the three mobile banking platforms available to members: a mobile browser, text banking and a custom app for the iPhone, iPad or iPod touch. Using these platforms, members can manage their accounts, transfer funds, find current rates, make payments, locate a Visions FCU branch and more. By the end of last year, 3,200 members completed $1.4 million in mobile banking transactions with the credit union.
Winning entries for the awards go on to the national finals presented by the Credit Union National Association. The national results will be announced in March 2013.


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