McLEAN, Va. (10/8/08)—The National Credit Union Foundation (NCUF) appeared in a full-page ad sponsored by the Better Business Bureau (BBB) in USA Today (Oct. 7). NCUF’s full name appeared under the banner headline, “Start With Trust.” The ad encouraged charitable donors to “Look for the Better Business Bureau Charity Seal and give with confidence. It’s your assurance that a charity meets 20 rigorous BBB Wise Giving Alliance standards.” The ad was placed by BBB in USA Today’s “Special Report” section, “Sharing in the USA.” “This ad with a seal of approval from the Better Business Bureau sends a strong message to Community Investment Fund (CIF) investors, Corporate Supporters, and all donors that the National Credit Union Foundation is a charity they can trust,” said NCUF Executive Director Steve Delfin. “We proudly use the BBB Accredited Charity seal as a symbol of our commitment to strong accountability, ethical practices, and sound stewardship of our donors’ funds.” Before national charities can use the BBB Accredited Charity seal, they must pass an independent evaluation under the Wise Giving Alliance’s Standards of Charity Accountability. The evaluation involves scrutiny of a charity’s governance, effectiveness, finances, solicitations, and informational materials. “The standards go well beyond what government regulators require,” Delfin said. NCUF exceeds the Wise Giving Alliance Standards on several fronts. For instance, the standards require that charities spend at least 65% of contributions on programs and grants. In its most recent fiscal year, NCUF spent 87% of contributions on programs and grants. The Wise Giving Alliance produces reports on more than 1,000 national charities. NCUF is one of only 64% qualified to display the BBB Accredited Charity seal.