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NCUF asks CUs to complete financial education survey
MADISON, Wis. (3/24/11)--The National Credit Union Foundation (NCUF) is collecting data for its 2011 Credit Union Member Education Inventory. Sponsored by state credit union leagues and NCUF’s REAL Solutions program, the data and information gathered from credit unions will allow the credit union movement to demonstrate the power of financial education and counseling on the lives of members and communities nationwide. The information will provide state credit union leagues/associations and the broader credit union movement with fuel for state and national public awareness, advocacy, and related outreach efforts. Survey responses will create a rich, vibrant and sustainable source of data and statistics about the lives touched by credit unions. “No one has quantified in-depth information for the entire credit union movement around financial education,” said Bucky Sebastian, NCUF executive director. “From the limited data that we have collected through REAL Solutions, we know that credit unions have an impressive story to tell, and it behooves us to show legislators and community leaders the extent to which credit unions advance financial literacy and decision-making, especially given the government’s ever-increasing emphasis on financial education.” Each league/association will have a section in the resulting report that contains state-specific data and comparisons to national figures. Designed for maximum impact and exposure, the report will be used for communications, advocacy and outreach efforts, and will be accessible to participating credit unions at no charge through the REAL Solutions Impact Center. In addition, a companion tool detailing member financial education/counseling products and credit union best practices will be published in conjunction with the report. NCUF is using an online survey tool to gather this data during March and April. Roughly 700 credit union CEO/presidents will receive an email from Lois Kitsch, NCUF’s REAL Solutions national program director, in the coming weeks requesting their participation in the Inventory. However, NCUF is inviting all U.S. credit unions to participate in the project. To access the survey, use the link. “NCUF and state CU leagues/associations eagerly await the results of this data collection effort,” said Kitsch. “We know that credit unions are doing amazing work in the area of member financial literacy and education. And while we read and hear about these tools and programs on a daily basis, we now need to quantify your efforts so we can share credit unions’ overall impact with those who rely on numbers to measure success.” The eight sections of the inventory are:
* Financial counseling programs; * Classroom education (for students); * Seminars and workshops (for adults); * Experiential learning programs; * In-school branches; * Online resource centers/tools/courses; * Financial communication tools; and * General financial education questions.
A section of the inventory seeks to determine the extent to which credit union financial education/counseling programs align with a set of Financial Education Core Competencies developed by the U.S. Treasury Department’s Financial Literacy and Education Commission and referenced in the National Financial Capability Challenge Educator Toolkit. For questions and additional information, contact Lois Kitsch at lkitsch@ncuf.coop or call 414-793-991.
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