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NCUF grant to help Oregon CUs attract young adults
BEAVERTON, Ore. (4/29/10)--A grant from the National Credit Union Foundation’s REAL Solutions program will allow the Credit Union Association of Oregon (CUAO) to partner with the Filene Research Institute to reach young adults, CUAO announced this week. The partnership with Filene will help Oregon credit unions create a blueprint to members of the millennial generation. Filene’s Young Adult Outreach Initiative will consist of a combination of webinars and workshops throughout 2010. Credit unions will learn about the tools and mindset needed to reach the market. The program is free to Oregon’s 21 REAL Solutions credit unions. REAL Solutions, or “Relevant, Effective, Asset-building, Loyalty-producing” Solutions, works through state leagues to help credit unions offer services that are successful for people of modest means and low-wealth.
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