NEW YORK (5/7/13)--NEFCU, Westbury, N.Y., has launched a television commercial that highlights the differences between credit unions and big banks.
The commercial introduces NEFCU's new brand campaign: "Better banking because we're not a bank."
In the commercial, a group of banking executives gather around a boardroom table, sipping from cut-glass crystal while exchanging knowing winks and smirks, presumably making decisions to maximize profits. An Italian aria plays in the background.
"You gotta hand it to them," a narrator says. "Banks offer high-interest loans and have no shortage of takers. They get away with charging fees for most everything. When they mess up royally, they're bailed out by the government."
The spot concludes: "Yeah, you gotta hand it to them ... but you don't have to hand them your money."
The commercial, created by the New York advertising agency DeVito/Verdi, began airing last week throughout the New York city market.
To view the commercial use, the link.