MADISON, Wis. (UPDATED 2 p.m.CT 6/27/13)--A group of Credit Union National Association representatives will "storm" the set of the Today show Wednesday in conjunction with CUNA's America's Credit Union Conference, spreading credit unions' "Unite for Good" message to a nationwide television audience.
"Unite for Good is about action," said Paul Gentile, CUNA executive vice president of strategic communications and engagement. It's about coming together to help build a better future for credit unions. While in New York we will give credit unions the ability to take action and show their cooperative spirit."
Gentile noted that for those not coming to ACUC, they can still participate by sharing how they are helping Unite for Good on the Uniteforgood.org web site. The site has recently added a new feature that will allow credit unions everywhere to share their stories.
CUNA is inviting conference attendees to meet in the lobby of the Hilton New York at 6:15 a.m. on Wednesday, to join the audience outside the Today show studios. At the studios, the group will hand out hundreds of copies of the book "Money Rules: The Simple Path to Lifelong Security."
ACUC kicks off Sunday at the Hilton New York in New York City. It ends Wednesday.
The first 50 attendees who show up for the Today event will be provided with a Starbucks gift certificate and free coffee, compliments of CUNA.
Wednesday is T-shirt Day at the ACUC. All registered attendees, including those attending the Today show event, will be provided with Unite for Good T-shirts. CUNA will take a group photo of attendees in their T-shirts during a conference general session on Wednesday.
"Money Rules" author Jean Chatzky will appear on the Today show Wednesday. Chatzky spoke at CUNA's Governmental Affairs Conference in Washington, D.C., in February.
"Money Rules" contains a set of actionable rules that, if followed, will allow readers to enjoy a lifetime of financial security and eliminate their stress about money.
Within the past six months, the National Credit Union Foundation distributed more than 80,000 copies of the book to credit union members and employees through a special initiative by the National Credit Union Foundation.
Creating awareness about credit unions is part of CUNA's Unite for Good campaign to rally credit unions to support the system's strategic vision in which "Americans choose credit unions as their best financial partner." For more information about United for Good use the link.