Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
NEW: Use Social Media To Reach Goals, CUNA Chair Wesenberg Tells ACUC
NEW YORK (7/3/13--UPDATED 12:25 p.m. ET)--Social media can be the catalyst in activating and rallying millions of Americans to help credit unions achieve their goals, Pat Wesenberg, board chair for the Credit  Union National Association and president/CEO of Central City CU in  Marshfield, Wis., told attendees at the 2013 America's Credit Union Conference (ACUC) this morning.
 
CUNA's  ACUC  in New York City  runs through Wednesday.
 
"Frankly, with our emphasis on people power--which is growing every day, as our recent membership growth shows--the use of social media is right in our wheelhouse," Wesenberg said.
 
Kristen Christian's Bank Transfer Day efforts, spawned through social media, helped add more than two million members since mid-year 2011 through the end of last year, she added.
 
Facebook still remains the social media behemoth--with more than 1.1 billion users worldwide, Wesenberg explained. Nearly 50% of Facebook users 18-to-34 years-old check their Facebook page when they wake up in the morning. And 28% of these young Facebook users check their Facebook page before they even get out of bed, she added.
 
"The point, I think, is clear: Social media is engrained around the world and here at home as the communications medium of choice for millions and millions," said Wesenberg.
 
Social media can perform a strong role in CUNA's Unite for Good program and Don't Tax My Credit Union Initiative, Wesenberg noted.
 
"We also know, the vast majority of our members--especially our most loyal members, more than 40 million who consider a credit union their 'primary financial institution'--will stand with us," Wesenberg said. "All we need to do is activate them. Because, if we use social media the right way today, it can become for us the most effective way for rallying our members."
 
Be sure to visit News Now and Credit Union Magazine frequently this week to keep up with all the ACUC action in New York City. You can also follow ACUC on Twitter and LinkedIn by using the links below.
RSS print
News Now LiveWire
For the last 75 years, even in the most difficult of times, Mill Town #CU has been there for the community it serves. Read #NewsNow Tues.
7 hours ago
The 1st vid shows how consumer can become victim and, advice to those who think they've been targeted. http://t.co/hr9VHpzEze
11 hours ago
.@TheNCUA has released two videos designed to raise awareness of elder financial abuse. http://t.co/iddSxr7H40
11 hours ago
Celebrate #100MM with @MDDCCUA1 at Orioles v Blue Jays tonight at Camden Yards
12 hours ago
The At Home In Lawrence mortgage program from @MetroCU is designed to help revitalize Lawrence, Mass.
12 hours ago