HIGHTSTOWN, N.J. (8/3/12)--The New Jersey Credit Union League (NJCUL) has launched BankingYouCanTrust.com, a website to inform consumers about the benefits of credit unions, help them locate a credit union in their area and also showcase some of the industry-wide grassroots advocacy efforts that credit unions are pursuing.
"We wanted to create a site that was more in line with the brand we are using in our consumer awareness campaign. This site allows us to promote the benefits of credit unions and what we are working on from an advocacy perspective," said Paul Gentile, NJCUL president/CEO.
The search engine hosted on the site is that of aSmarterChoice.org. The site's content includes articles, videos and other information related to the benefits of credit unions, and items that draw attention to any grassroots advocacy efforts.
The site hopes to feature soon member testimonials that provide a portrait of how credit unions help members, small businesses and others.
The site was designed and developed by i7Media.