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CU System
NWCUA debuts 3 redesigned websites this week
PORTLAND, Ore. (1/30/14)--New websites for the Northwest Credit Union Association, the Northwest Credit Union Foundation and Strategic Link, the association's service corporation, debuted this week.
 
"In today's ever-changing world, our members need quick and easy access to their association, their Foundation and their service corporation," said Troy Stang, NWCUA's president/CEO. "These newly designed websites make it easier than ever to connect to the right information, at the right time, and in the right context."
 
The redesigned Northwest Credit Union Association website includes a home-page "hub" that allows visitors to plug into key resources.
The NWCUA website includes a home-page "hub" that allows visitors to plug into key resources. The home page also includes a slideshow of photographs that highlight the impact Northwest credit unions have on the communities they serve.
 
All three websites use bigger photos, brighter colors and bolder typography to create a more dynamic user experience. The three sites also feature content that is more closely aligned with the league's strategic plan and priorities: Policy advancement, public awareness, value creation and strategic philanthropy.
 
The NWCUA's website includes:
  • More ways to access the most in-demand content, including Resource Centers that gather all of the relevant information, articles and pages in one place for departments, such as compliance, advocacy and public relations and marketing;
  • A new Public Awareness section, with graphics, videos, photos and stories that credit unions can share with members on their own websites, in branch lobbies and in newsletters;
  • An updated jobs board and career-resources page;
  • A new online and mobile directory; and
  • An upgraded Anthem newsletter that includes the ability for members to filter the articles, an RSS feed and a list of related posts for each article. There's also a new way for members to share news from their own credit unions. As part of the changes, Anthem will publish once a week, but the online blog will be updated daily to include breaking news.
The new Northwest Credit Union Foundation website includes a tab to apply for scholarships and grants.
The new Northwest Credit Union Foundation website is organized into tabs:
  • The "My Foundation" tab makes it easy for credit unions to apply for scholarships and grants, using a new online application process developed by Profits4Purpose;
  • The "Do More" tab supports greater community engagement by offering ways to contribute time, talent and funds to the Foundation and its programs; and
  • The Financial Education Resource Library offers resources and guidance to help credit unions host financial education programs in their own communities.
 
The redesigned Strategic Link website includes a "partner" connection for vendors. (Photos provided by Northwest Credit Union Association)
The Strategic Link website includes:
  • The launch of BetaSpace, which connects credit unions to financial technology startups and their latest innovations;
  • A "partner" side of the website, which highlights three ways to work with Strategic Link and NWCUA's member credit unions: Official partnerships, an annual sponsorship program, and the opportunity to exhibit at Amplify;
  • A new feedback area to help credit unions engage with Strategic Link, recommend potential new partners, and make suggestions about the kinds of products and services they need.
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