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CU System
National radio host Ramsey Leave the bank go to CU
ORANGE COUNTY, Calif. (10/11/11)--Best selling author and national radio talk show host Dave Ramsey is telling his more than one million listeners to leave their bank and head to Eagle Community CU, Lake Forest, Calif.
Click to view larger image Best selling author and national radio talk show host Dave Ramsey is endorsing Eagle Community CU exclusively in the Los Angeles area, said the Orange County, Calif.-based credit union. He tells listeners to leave their bank and head to the Eagle. Ramsey is shown here with Eagle staffers: , from left: David Ward, CEO Bill Birnie, Doug Nigbor, Emily Friesen, Ramsey, Andrea Alcala, Dana Holden, Lindsey Rarey and Nguyen Dao. (Photo provided by Eagle Community CU)
Earning his endorsement doesn't come easily. His team, working with CBS Radio, visited multiple Eagle branches to make sure the service standards met his own, and did due diligence to make sure the credit union was a worthy brand partner. "Dave is a big supporter of credit unions, and when the opportunity came up to partner with him, we jumped on it," said Emily Friesen, vice president of marketing for the $190 million asset Eagle. "As a Dave Ramsey fan, I know how loyal his listeners are. Those are the kind of people we want to work with--those are the people credit unions were created for." In the radio ad, Ramsey says, "the folks at Eagle Community CU are who I would recommend to my friends and family." The endorsement has driven hundreds of unique visitors to www.EagleCu.org/Dave in the past three months. Since the launch of the campaign, there has been a noticeable shift in member perception of the credit union. "While we certainly see new members coming in, what's especially interesting is the shift of low-participating members moving multiple relationships to Eagle after hearing Dave talk about us," Friesen said. The credit union is also one of the sponsors of the sold-out Dave Ramsey "Total Money Makeover" event at Long Beach Convention Center in September. Eagle Community CU CEO Bill Birnie noted that during the event the credit union "had a steady stream of traffic to our table all day long--how great that all of those people were excited to learn more about credit unions."
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