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Nebraska league launches awareness micro site
OMAHA, Neb. (1/25/10)--The Nebraska Credit Union League has launched an awareness micro site, BetterYourMoney.org, which aims to drive membership growth and improve perception of and knowledge about credit unions. BetterYourMoney offers money tips, a blog, a state credit union directory, a credit union finder and other information. The site is part of the Nebraska league’s CU Awareness Campaign, which will focus on the added value consumers receive at credit unions. The underlying message is one of trust and strength, the league said. “The campaign will work mainly through viral, social media and guerilla marketing tactics,” said Scott Sullivan, league president/CEO. “It will also use traditional media to a lesser extent. This distribution strategy helps us reach more people, more often and in more ways. It also helps the campaign maintain the level of flexibility it needs to stay current and fresh.” Much of the campaign’s creative elements will be available to league-affiliated credit unions. Members also can tell their credit union story by posting videos and blogs on the micro site. For more information, use the link.
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