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New April Fin Ed effort piloted by NCUF state foundations
MADISON, Wis. (3/15/12)--The National Credit Union Foundation (NCUF) and the Texas Credit Union Foundation have developed a new outreach initiative that offers credit unions an additional resource for National Financial Literacy Month in April.

"Credit Unions Support Financial Education: Leading the Way to Financial Freedom" is being piloted in California, Illinois, Louisiana, Nevada, New York, North Carolina, South Carolina and Texas by credit union foundations in each state.

To join the initiative, credit unions in participating states must commit to collecting pledges for supporting financial education and hold a "Financially Fit Day" event April 4, including fundraising among staff and members. Fundraising could be as simple as a jeans or casual day for staff, but additional ideas are included in a toolkit at financialeducation.coop, the website created for the new initiative, said NCUF. Also included on the website are pledge forms and other campaign resources, such as sample newsletter articles, a sample flyer and statement stuffer, and web buttons.

The purpose of the effort is two-fold:

  • To raise awareness of credit unions' financial education activities and the significance of financial education; and
  • To raise funds for NCUF and state credit union foundations in support of their financial education initiatives.
Donations from the new initiative will be split between NCUF and the state credit union foundation where the donation was made.
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