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CU System
New Mexico Little Guy unveiled for campaign
ALBUQUERQUE, N.M. (2/2/09)--A new customized Little Guy will be unveiled by the Credit Union Association of New Mexico (CUANM) during Credit Union Day at the Legislature Wednesday in Santa Fe. The original Little Guy was developed by the Credit Union National Association (CUNA) in 2007 to symbolize the everyday, hardworking credit union member. The New Mexico Little Guy was a joint project between CUANM communications coordinator Mary Beth King and John Hardiman, an account executive of Demand Printing Solutions, Albuquerque. Other states have personalized the standard icon to better fit their regions. CUNA's Little Guy is a roundheaded man wearing a polo shirt and khaki trousers. King changed his costume to a western shirt, jeans, a cowboy hat and boots, a rodeo belt buckle with the Zia sign from the state flag and a turquoise bolo tie. He clutches another state icon, a red chile ristra. The New Mexico Little Guy, reproduced as cutouts, standups and banners, is the symbol of CUANM's grassroots advocacy campaign. Juan Fernandez, CUANM vice president of governmental affairs, said that the campaign "will spread awareness and educate legislators about the credit union commitment to serving the Little Guy." Other Credit Union Day events include a legislative luncheon followed by candy deliveries to legislators at the Roundhouse. Legislators are special guests at a reception that evening.


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