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News Now

CU System
New York league has new name headquarters
LATHAM, N.Y. (5/27/08)--The New York State Credit Union League, which has represented New York’s credit unions for 91 years, is now known as the Credit Union Association of New York.
Pictured is a front view of the new home of the Credit Union Association of New York in Albany. N.Y. (Photo provided by the Credit Union Association of New York)
In addition to the new name, the association will take on a new identity with a new look, new corporate website and Web address, new contact e-mails, new tagline and a new address. “By leading with the words ‘credit union,’ this new name instantly communicates what we’re all about,” said association President/CEO William J. Mellin. “By no longer beginning our name with ‘New York State,’ we will clear up any confusion about our organization being a state agency. All of our constituents--legislators, government agencies, credit unions and the public--will know at a glance who we are and who we serve.” A new logo, representative of a compass, expresses the association’s role in navigating the current business and legislative climate to help credit unions reach their goals. Together with the new “Leading the Way” tagline, the symbol, like the needle of a compass, points the way forward. As part of the re-branding, the name of the Association’s weekly newsletter, League Lines, will change to The Point. Employee e-mail addresses also will change to a more commonly accepted standard--firstname.lastname@cuany.org. The new website, www.cuany.org, will debut in late June with easier navigation, more resources and a search engine to help visitors find what they want quickly and easily. Breaking news and upcoming events will be a highlight of the website’s new homepage. The association’s main press room will also reside on the homepage with separate press rooms for each of the association’s core areas: governmental affairs, member services, outreach and regulatory compliance. The association now is operating out of its new location: 1021 Watervliet-Albany Rd., Albany, NY 12205, a building shared with frequent partner, Members United Corporate FCU. All telephone numbers, as well as the P.O. Box 15118, Albany NY 12212-5118 mailing address, will remain the same.


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