MADISON, Wis. (11/1/11)--The Disclosures, a credit union music duo, released a new music video to help credit unions encourage consumers to switch accounts in anticipation of Bank Transfer Day on Saturday.
A rework of Gloria Gaynor's "I Will Survive" '70s anthem, "Tired of Your Big Bank? Take These Steps to Switch to a Credit Union (& Sing-along)!" provides an overview members of how they can move funds from a big bank to a credit union.
"Sometimes it helps to get an important message across if you take something people know and turn it on its head," said Disclosure band member Christopher Morris, who is also director of communications at the National Credit Union Foundation. "And like everything we do, we don't take ourselves too seriously to help make it entertaining."
The viral Bank Transfer Day continues to grow amidst widespread dissatisfaction with high bank fees. Bank customers who have become disillusioned with banks are looking to local cooperative credit unions, who typically charge fewer and lower fees and provide other services that represent their structurally driven commitment to people rather than profit, said the duo.
"The idea of moving your money to a credit union is a hot topic now because of Bank Transfer Day, but we hope credit unions will find value in sharing our video long after Nov. 5," said Disclosures band member Chad Helminak, who is web producer/member development strategist at the Wisconsin Credit Union League.