Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
New music video highlights how to switch to a CU
MADISON, Wis. (11/1/11)--The Disclosures, a credit union music duo, released a new music video to help credit unions encourage consumers to switch accounts in anticipation of Bank Transfer Day on Saturday.

A rework of Gloria Gaynor's "I Will Survive" '70s anthem, "Tired of Your Big Bank? Take These Steps to Switch to a Credit Union (& Sing-along)!" provides an overview members of how they can move funds from a big bank to a credit union.

"Sometimes it helps to get an important message across if you take something people know and turn it on its head," said Disclosure band member Christopher Morris, who is also director of communications at the National Credit Union Foundation. "And like everything we do, we don't take ourselves too seriously to help make it entertaining."

The viral Bank Transfer Day continues to grow amidst widespread dissatisfaction with high bank fees. Bank customers who have become disillusioned with banks are looking to local cooperative credit unions, who typically charge fewer and lower fees and provide other services that represent their structurally driven commitment to people rather than profit, said the duo.

"The idea of moving your money to a credit union is a hot topic now because of Bank Transfer Day, but we hope credit unions will find value in sharing our video long after Nov. 5," said Disclosures band member Chad Helminak, who is web producer/member development strategist at the Wisconsin Credit Union League.
Other Resources

RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago