Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
New study Smartphones surpass basic cell phones
MADISON, Wis. (3/2/12)--Nearly half of all adult U.S citizens own smartphones--outnumbering  those who own more basic cell phones, according to a new study from the Pew Internet & American Life Project. Credit unions should take note because consumers are increasingly using Smartphones for their mobile banking needs.

The study indicated that 46% of American adults were smartphone owners as of February--an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.

Nearly every major demographic group saw a notable gain in smartphone adoption during the past year, the study said. Those groups include men and women, younger and middle-aged adults, urban and rural residents, and the wealthy and the less well-off.

Overall adoption levels are at 60% or more within several groups, such as those with an annual household income of $75,000 or more, 18-35 year olds and college graduates.

Despite the relatively widespread overall increase in smartphone ownership, several groups saw modest or non-existent growth in the last year--primarily seniors, with 13% of those ages 65 and older now owning a smartphone.

The report is based on telephone interviews conducted by Princeton Survey Research Associates International from Jan. 20 to Feb. 19, among a sample of 2,253 adults, age 18 and older.

To read the full report, use the link.
Other Resources

RSS





print
News Now LiveWire
.@LACULeague in @DailyComet: #creditunions' "old" benefits attractive to new generation http://t.co/AzOv3nB7IB
1 day ago
At @FTC request, court halts operations of an alleged debt-relief scammer calling itself “FTC Credit Solutions.” http://t.co/qMsDBmKExH
1 day ago
.@daytondailynews : The secret is out about #creditunions http://t.co/Aqu3pFTROV @DayAirCU @CODECreditUnion
1 day ago
.@CUNA's @Nussle on @SenatorReid :(2of2)On behalf of more than 102M #CU members,I thank him 4 his leadership over the yrs/wish him the best.
1 day ago
.@CUNA CEO Nussle on Sen. Reid’s decision not 2 seek re-election (1of2): Sen. Reid has a long history of #CU support throughout his career.
1 day ago