MADISON, Wis. (3/2/12)--Nearly half of all adult U.S citizens own smartphones--outnumbering those who own more basic cell phones, according to a new study from the Pew Internet & American Life Project. Credit unions should take note because consumers are increasingly using Smartphones for their mobile banking needs.
The study indicated that 46% of American adults were smartphone owners as of February--an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.
Nearly every major demographic group saw a notable gain in smartphone adoption during the past year, the study said. Those groups include men and women, younger and middle-aged adults, urban and rural residents, and the wealthy and the less well-off.
Overall adoption levels are at 60% or more within several groups, such as those with an annual household income of $75,000 or more, 18-35 year olds and college graduates.
Despite the relatively widespread overall increase in smartphone ownership, several groups saw modest or non-existent growth in the last year--primarily seniors, with 13% of those ages 65 and older now owning a smartphone.
The report is based on telephone interviews conducted by Princeton Survey Research Associates International from Jan. 20 to Feb. 19, among a sample of 2,253 adults, age 18 and older.
To read the full report, use the link.