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CU System
North Island CUs interactive brand displays create buzz
SAN DIEGO (1/10/08)--North Island CU recently unveiled a new interactive advertising strategy targeting members of all ages. Known as “Island Paradise,” the original and interactive artwork can be seen throughout San Diego at numerous venues (Business Wire Jan. 8). Produced by Reactrix, Island Paradise involves branding displays in malls, theatres and other spaces that respond to the physical movements of the audience. The design reportedly has produced the highest advertising effectiveness score across all types of media, and is popular with major brands such as Coca-Cola. The original artwork, known as “Polymorphous Paradise,” was created in 1992 and has been used in the $1.5 billion asset, Chula Vista, Calif.-based credit union’s advertising and marketing programs. Earlier this year, North Island updated its signature mural artwork to include 20 new landmarks and sites from San Diego to Riverside, Calif. The interactive mural is featured on the credit union’s website under the Island Extras Sections. Use the link.
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