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CU System
NuVision deploys Gen Y Street Team
HUNTINGTON BEACH, Calif. (7/12/11)--"It's not your father's credit union" was the message delivered by NuVision FCU's three Gen Y street teams during the Huntington Beach, Calif. Fourth of July Celebration. The credit union deployed three groups of three people on July 2, the first day of the festival, to communicate to young Gen Y attendees that NuVision is part of a transformation of the traditional credit union idea, with many credit unions open to wider fields of membership such as communities. Armed with information sign up cards and a grab bag with a chance to win either $1 or $100, the teams succeeded in gathering more than 400 information cards from the event's celebrants interested in hearing more about the $1.2 billion asset, Huntington Beach-based credit union. LJ Tarman, NuVision vice president of marketing and public relations, noted that team succeeded "in reaching out to a young demographic who may not be aware that credit unions like NuVision are now open to the general public." In addition to the street teams, NuVision boosted its presence at the festivities with an information booth all three days of the Pier Festival, runners in the Surf City 5K run, and the Miss Huntington Beach float in the parade. Its booth, dubbed the "NuVision Lounge," featured a charitable cause with the opportunity to purchase Children's Miracle Network Hospitals "balloons" for $1.


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