MADISON, Wis. (12/2/09)--David Plouffe, President Barack Obama's 2008 campaign manager, has been tapped to keynote the 2010 CUNA Marketing and Business Development Council (CMBDC) Conference, March 21-24 in Washington, D.C.
Plouffe, who managed the Obama for America campaign, will address "Effective Use of Social Media." He will share his approach to overall strategy development and tactical implementation, harnessing technologies to help connect with people and engage them to act, and sticking to a game plan in the face of crisis and skepticism. President Obama called Plouffe "the unsung hero" who build the best political campaign in the history of the U.S. "Plouffe's session is essential to attend for many reasons, but particularly because credit unions everywhere are looking for ideas in implementing a social media strategy," said Anne Legg, chair of the CMBDC and vice president of marketing at Cabrillo CU, San Diego. Other sessions during the 17th annual conference will address these marketing and business development topics:
* Communication of mergers; * Effective websites and social media measurement; * Challenge marketing and the Young and Free story; * 2010 economic update; * National Credit Union Administration update from board member Gigi Hyland; and * Three pre-conference workshops, for an additional fee: a full day market research session, a full day apprentice workshop at the historic Ford's Theatre, and two half-day business development sessions.
The council also has debuted a Conference ROI Calculator, a tool individuals can use when talking with their CEO about attending the conference. Formatted as a spreadsheet, it allows individuals to input their expenses, check boxes of interest, and see their ROI (return on investment). "This proves that the conference is an investment in a credit union's future, not an expense," said Legg. Other events at the conference include a recognition dinner and award presentations for the Marketing Professional of the Year, Business Development Professional of the Year, and Diamond/Merit award winners and Best Practice Awards. For more information, use the link.