SMITHVILLE, Ohio (5/23/13)--Wayne County Community FCU in Smithville, Ohio, stepped in to fill a need when parents were disappointed that their three- to five-year-old children didn't have an option for playing organized sports in the community.
|Wayne County Community FCU in Smithville, Ohio, helped 44 kids and their families by creating a soccer league. The credit union created a six-week series of soccer games when parents said that their three- to five-year-old children didn't have an option for playing organized sports in the community. (Photo provided by the Ohio Credit Union League) |
Chris Blough, CEO of the $45.1 million asset credit union, got the idea after overhearing the parent of a Piggy Bank Club member mention that there were several sports for older kids, but none for younger ones (eLumination Newsletter
Blough found a lack of options for smaller kids when he investigated the situation and created a plan for the credit union to remedy the void. Wayne County Community FCU's board of directors saw value in Blough's vision and how it could fulfill the need and positively impact the credit union's target market (25-45 year olds).
As a result, the credit union created a soccer league--for $600 and a few hours of work a week--that helped 44 kids and their families.
Wayne County Community FCU spread word of the six-week series of soccer games through flyers sent to the YMCA and local preschools and churches. The program also attracted special needs kids who participated in a group setting and developed friends and teammates.
At each game, "Coach" Blough made sure to mention that the program was made possible by Wayne County Community FCU.
"Parents were amazed that a credit union CEO was actually investing time and energy in their kids, not just writing a check," said Blough. "Parents are busy and will forget nearly any form of marketing we can throw at them, but they never forget the way you treat their children."