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Ohio CUs receive 825K worth of ad exposure
COLUMBUS, Ohio (12/17/12)--Ohio credit unions received more than $825,000 in exposure from state media during the past year, according to the Ohio Credit Union League.

The league used software to track every print article or television news segment mentioning credit unions. Every article or segment is assigned an advertising value based on the positive impression left on viewers or readers, the number of likely readers or viewers and the item's placement (eLumination Dec. 12).

"This is a striking number, a testament to our continued work building stronger bonds with reporters," said Patrick Harris, league director of media and public relations."


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