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CU System
Ohio U. CU launches SEG ambassador Web portal
ATHENS, Ohio (12/17/09)--Ohio University CU (OUCU) in Athens is launching a new Select Employee Group Ambassador Web Portal to better manage the credit union’s roughly 65 select employee groups (SEG) Ambassador Program and enhance its SEG relationships. The SEG portal, was developed by the credit union marketing firm Profound Communications. “We are hoping that this will really enhance the value we bring to our SEGs,” said Laura Pratt, OUCU vice president of marketing. “[A SEG] is a partnership and we want to build on that partnership.” The portal includes the latest credit union news, the tasks ambassadors can perform and the rewards they can earn. Ambassadors each have a secure user login for the portal. The site tracks the points on their individual points statement. The portal also includes a task-reporting form and rewards-redemption form that allows ambassadors to manage their activities online. “We wanted to make it easy for our SEG ambassadors to keep track of their activities and make it easier for them to redeem rewards. We had a paper program and it's just been cumbersome,” Pratt said. “The self-reporting features will greatly improve our management of the program.” Ohio University CU is in the process of hiring a new SEG development coordinator to help it implement the SEG portal in early 2010. The credit union has $241 million in assets.
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