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Ohio league valentine Why CUs love people like no other
COLUMBUS, Ohio (2/14/12)--In recognition of Valentine's Day, the Ohio Credit Union League has offered six ways that credit unions love their members like no other financial institution.

"Most people would not use the word 'love' when describing their financial institution," said Paul Mercer, president of the league. "However, credit union members love the fact their financial well-being is what credit unions strive for, and that credit unions always have their best interest in mind. Members certainly feel the love in their wallets."

Here are six ways credit unions love their members:

  • Credit unions care about their members. Credit unions are not-for-profit financial institutions that exist to provide affordable financial products and services that better their members' lives. In fact, according to the Credit Union National Association, credit unions put $120 million dollars in the pockets of Ohioans last year (June 2010-June 2011) thanks to direct member benefits.
  • Credit unions love their members back. Credit unions return any profits they make back directly to theirs members. That translates to low interest rates on loans, better rates on saving, low fees, new products and convenient services.
  • Credit unions are not selfish. Not only do credit unions love their members, but they love the communities they serve. According to a survey by the league, 93% of credit unions in the state spent $674,000 to provide financial education in 2010.
  • Credit unions are romantic. Credit unions were created by working-class Americans who could not afford services provided by for-profit financial institutions. The grandparents or great-grandparents of many consumers helped found credit unions.
  • Credit unions are there when their members need them. Many credit unions belong to Shared Branching, a network of more than 4,400 branch locations nationwide. In Ohio, credit unions members can make fee-free transactions at more than 300 locations, making Shared Branching the fifth largest branch network in the state.
  • Credit unions don't break their members' hearts. Once a consumer joins a credit union, he or she is a member for life.


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