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Online surveys help CU improve cash management
BREA, Calif. (10/6/09)--A credit union that positions itself as a banking resource to ministries faced new challenges helping customers navigate the changing financial landscape when the economy went into crisis mode last year. One way Evangelical Christian CU (ECCU) met the challenges was by partnering with the ministries they seek to serve. ECCU created a ministry advisory panel to solicit--through brief online surveys--the insights and expertise of ministry staff, leaders, and financial decision-makers regarding financial management and other relevant issues. Panel participation was not limited to ECCU member ministries. The credit union’s goal is to explore new ideas and uncover best practices that can help ministries better manage their financial resources. Besides keeping the surveys brief, ECCU attracts new panelists by assuring that their feedback is anonymous, offering them eligibility to receive incentives for participating, and assuring panelists they will be the first to be notified when survey results become available. The $1.264 billion asset, Brea, Calif.-based ECCU is a banking resource for Christian churches, schools, and other evangelical ministries nationwide.
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