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PCUA Board OKs regional iBelong campaign
HARRISBURG, Pa. (9/14/11)--The Pennsylvania Credit Union Association’s (PCUA) Board approved iBelong 2.0 regional campaigns in each of the seven media markets across Pennsylvania. The iBelong program is a cooperative campaign designed to build awareness of credit unions, and to assist consumers in helping them find credit unions. The campaign is supported by members of PCUA. The regional campaigns will be funded by participating credit unions with financial assistance from the association and its subsidiary corporation, Pacul Services Inc., according to the PCUA (Life is a Highway Sept. 13). The PCUA will continue to maintain the iBelong website and search engine, run Google adwords, Facebook advertising and other online advertising. Television ads will continue unchanged through 2012, while radio and online messaging may be revised by region, the association said. It will conduct regional meetings during the fall to market the campaign for credit unions. Other PCUA board actions taken during last week’s meeting:
* Appointed Todd Cover, CEO, USSCO Johnstown (Pa.) FCU, to a three-year term as a board member for the Pennsylvania Credit Union Foundation. Cover will fill the seat recently vacated by association board Member Paula Nihoff, CEO, HealthCare First FCU, Johnstown. * Approved a pilot program for marketing consulting services for small- to-mid-size credit unions in western Pennsylvania. The program is expected to be rolled out this fall.
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