HARRISBURG, Pa. (5/20/13)--To reach America's youth, credit unions should first serve their parents because children are highly influenced by their parents' recommendations, keynote speaker Mark Arnold told the opening session Thursday at the Pennsylvania Credit Union Association's 2013 Annual Convention and Expo.
Arnold, of On the Mark Strategies, presented 10 images of what future members will look like and challenged credit unions to find their own niche (Life is a Highway April 17). Credit unions are in a time of convergence between "bricks and clicks," when members value branches while also migrating using electronic/mobile services, he said.
Credit unions should train their frontline staff to ensure that members of all ages are served effectively, Arnold advised.
After the general session, Arnold conducted a special session for volunteers on how to run effective board meetings.
The exposition included 70 exhibitors offering products and services for credit unions.