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TOM SAKASHSTAFF NEWSWRITER

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CU System
PCUA board OKs 160K to fund iBelong campaign
HARRISBURG, Pa. (9/11/12)--The Pennsylvania Credit Union Association (PCUA) board of directors Friday authorized $160,000 from its service corporation, Pacul Services Inc., to fund new iBelong television commercials to be aired in 2013.

The new spots will focus on loans, based on PCUA member feedback that increased loan volume is a top priority, along with credit union awareness and the message that every Pennsylanvia resident can join a credit union (Life is a Highway Sept. 10). 

The iBelong campaign is a cooperative campaign coordinated by the PCUA with support from Pennsylvania credit unions designed to build awareness of credit unions and to assist consumers in finding a credit union .

iBelong spots will run in six of the seven major media markets in Pennsylvania.

Also, the PCUA's iBelong Tailgating Package promotion kicked off Monday in the Altoona/Johnstown and Berks/Lehigh Valley media markets.

The promotion runs for three weeks on WJAC-TV in Altoona/Johnstown, on WRFY's Y102 in Reading and on WAEB's B104 in Whitehall.

Members and potential members may enter a contest through the branches of participating iBelong credit unions, or online at the station's website. Each station's website will feature a listing of branch locations of participating credit unions and links to the credit unions' website.

Each station will draw one entry at random in early October. The winner will receive a pair of game day tickets to either a Philadelphia Eagles or Pittsburgh Steelers game, along with a travel grill, tailgating chair, grocery gift card, fan gear and iBelong logo wear.
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