Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
PCUA introduces new marketing services
HARRISBURG, Pa. (12/14/11)--The Pennsylvania Credit Union Association (PCUA) is introducing a pilot program through its subsidiary, Pacul Services Inc., to help credit unions reach their goals with their marketing efforts.

The pilot program--Credit Union Marketing Services--is a fee-based marketing consulting service developed to help western Pennsylvania credit unions implement and track marketing strategies--including planning, advertising, public relations, media strategies and budgeting (Life is a Highway Dec. 13).

The program is customized for each credit union and begins with a marketing plan that includes specific goals and objectives based on the credit union's strategic plan.

Sandi Carangi has been named director of Credit Union Marketing Services, and will provide customized marketing solutions for credit unions.

Marketing consulting services "helps credit unions that don't employ someone dedicated to working on marketing, or it can help free up existing staff time to work on specific marketing projects," said Corinne Sherman, PCUA vice president of fee services.

Several Pennsylvania credit unions have signed up for the pilot program, PCUA said.


RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 hours ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago