Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
PCUAs iBelong campaign aims to fuel growth
HARRISBURG, Pa. (4/2/10)--The Pennsylvania Credit Union Association’s (PCUA) iBelong campaign began a new series of television and radio ads this week. The spots will run throughout the year.
The Pennsylvania Credit Union Association's iBelong campaign began a new series of television and radio ads this week that will feature credit union members in their homes and at work. (Photo provided by the Pennsylvania Credit Union Association)
The campaign portrays credit unions as local, stable and willing to lend to consumers and small businesses, said PCUA (Life is a Highway April 1). The new radio and television spots feature credit union members in their homes and at work. “Our original ads stressed eligibility [for membership],” said Mike Kaczenski, chair of the Advocacy Marketing/Steering Committee, which is comprised of 18 credit union marketers and developed the campaign’s new creative. “But given the recent economic events, we decided to go more aggressive and encourage people to move their funds from a large bank to a credit union. We hope the campaign helps fuel the growing ‘Move Your Money’ sentiment sweeping the country.” The campaign website, iBelong.org, also was redesigned. Credit unions can access media schedules and other campaign information through the iBelong page on PCUA’s website, and obtain campaign graphics, logos and marketing assistance from cuink.com. The annual member growth rate among Pennsylvania credit unions was 2.4% at the end of 2009, above the national average of 1.4%, noted Jim McCormack, PCUA president/CEO. “Certainly iBelong played a large role in this increase,” he said. For more information, use the link.
Other Resources

RSS print
News Now LiveWire
Economic activity slowed in June, according to the #Chicago Fed's national activity index, released today #Market http://t.co/1pN6peM8my
11 hours ago
Money burns a hole in workers' pockets after payday, despite best intentions via @WSJeconomy http://t.co/A9SNiUdf9v
11 hours ago
"SAR Stats," new from #FinCEN, focuses on #bitcoin. See #NewsNow http://t.co/vS7iTwY2SW
12 hours ago
.@CFPB now accepts consumer complaints on prepaid cards, debt settlement services, credit repair services, and pawn and title loans.
13 hours ago
.@WellsFargo to process transactions in order received, not high to low http://t.co/g0jWJoegoJ
14 hours ago