Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
PCUAs iBelong campaign aims to fuel growth
HARRISBURG, Pa. (4/2/10)--The Pennsylvania Credit Union Association’s (PCUA) iBelong campaign began a new series of television and radio ads this week. The spots will run throughout the year.
The Pennsylvania Credit Union Association's iBelong campaign began a new series of television and radio ads this week that will feature credit union members in their homes and at work. (Photo provided by the Pennsylvania Credit Union Association)
The campaign portrays credit unions as local, stable and willing to lend to consumers and small businesses, said PCUA (Life is a Highway April 1). The new radio and television spots feature credit union members in their homes and at work. “Our original ads stressed eligibility [for membership],” said Mike Kaczenski, chair of the Advocacy Marketing/Steering Committee, which is comprised of 18 credit union marketers and developed the campaign’s new creative. “But given the recent economic events, we decided to go more aggressive and encourage people to move their funds from a large bank to a credit union. We hope the campaign helps fuel the growing ‘Move Your Money’ sentiment sweeping the country.” The campaign website, iBelong.org, also was redesigned. Credit unions can access media schedules and other campaign information through the iBelong page on PCUA’s website, and obtain campaign graphics, logos and marketing assistance from cuink.com. The annual member growth rate among Pennsylvania credit unions was 2.4% at the end of 2009, above the national average of 1.4%, noted Jim McCormack, PCUA president/CEO. “Certainly iBelong played a large role in this increase,” he said. For more information, use the link.
Other Resources

RSS print
News Now LiveWire
@AdamMertzCUNA @CUNACraig @AnnHPeterson @CUEscan @cumagazine
3 hours ago
.@TheNCUA :Low-income CUs can expand services to members, train staff,collaborate for efficiencies w/more than $1M in grants awarded 2day
13 hours ago
.@CUNA joins 11 other financial service orgs urging @SenateFloor to take up #CISA to strengthen cybersecurity information sharing
14 hours ago
.@RedwoodCU and its staff donated a combined $5,100 toward AIDS Walk San Francisco. The CU is a longtime sponsor of the event.
14 hours ago
See the latest from @CUNA's CompBlog on Customer Due Diligence. http://t.co/rzOzDUpNMT
15 hours ago